HeadSail AI
(2023)
Headsail AI is an innovative CMS template management platform designed specifically for clients who need to provide and receive fast solutions for their own clients.
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In this project, I created an AI system that can quickly generate documents based on templates it creates for customers. The employees' job is simply to review and verify these documents.
← About Project
Client
Headsail: Sentium Consulting
Services
Brand Identity, UX Research
Moodboards & Final Branding
Here you can see three examples of mood boards:
Moodboard 1: This mood board features collected lettering and text for a logo, with the first letter designed to serve as a symbol that can also be used as a favicon and represent the project. The color blue is chosen based on color psychology, representing trust, peace, loyalty, and competence, which align well with the concept of Headsail.
Moodboard 2: In this mood board, I aimed to differentiate from other AI projects by selecting green as the primary color. The inclusion of a purple gradient is inspired by color psychology, representing AI, freshness, and quality. The logo design will feature a beautiful symbol alongside the text logo.
Moodboard 3: For the last mood board, I wanted to create a simple yet intriguing logo with pastel colors. The logo will be text-based but the letters will incorporate geometric elements. The chosen color psychology here is clean, simplicity, innocence, and honesty.
Clients choose 1 Moodboard, and based on that selection, I created the final brand guidelines, incorporating all the elements and principles outlined in the chosen mood board.
Research and project structure
Wireframes
User Interface (UI)
